Power List 2020 – Cummins

With competitive landscape changing and open economy policies, it has been realised that innovation and quality need to complement each other to drive in a paradigm shift of a product differentiation strategy to a holistic approach across the Six capitals (Economic, Manufactured, Intellectual, Human, Social & relationship and Natural). Contemporary research also substantiate that Social Quality Management practices has a stronger correlation than Technical Quality Management practices to get a balanced & improved output in radical, incremental & administrative innovation.Organisations are creating an integrated framework wherein on one hand process innovations would help address to improve the deliverables across the value chain & fulfil the customer agreed requirements. However, our competitors get an advantage of tapping in those specific customer needs that we may have not included in our agreed customer specific requirements, applies radical innovation tools and delivers inimitable differentiated solutions. Hence, organisations need to make a shift from the conventional Quality Management practice to that of an Innovative Quality management practice to radically innovate & deliver a differentiated product thereby demystifying the customer virtual mind space not only for products but also in service & support post sales.

We need to establish a model through structured work process design at an organisational level to ensure that innovation is an organised & a well-planned
approach with Quality Management embedded in the structure. Well balanced approach of measure & monitor would help to reinvigorate the integrated approach of innovation and