Power List 2020 – BMW India

For a luxury car maker, BMW India has launched several initiatives. At a time when everyone was facing slowdown blues, BMW India sold 9641 cars in 2019 alone.

In November, the company began local production of BS-VI-compliant cars at its plant in Chennai, ahead of the April 1, 2020 deadline. The luxury carmaker says it is offering BS-VI variants across its entire product range. While the complete petrol portfolio is already BS VIcompliant, the diesel portfolio will be converted ahead of stipulated timelines.

BMW Group Plant Chennai has started local production of BS-VI diesel variants of the BMW 5 Series and the BMW 6 Series Gran Turismo. The company says the new BS-VI avatar of the BMW X1 will also hit the shop floor soon. Year 2019 was an exciting year for the company as its new product portfolio triggered remarkable traction in the luxury car market. Early start of BS VI production is a strategic call it is taking to meet the unprecedented demand for new products. Today, BMW India customers have the choice of buying a BS-VI car across the entire product portfolio. The present BMW range is extremely attractive because of its unique position with latest products, newest technology as well as superbly attractive ownership packages on limited stocks of BS IV variants.

The latest products launched by BMW India in 2019 are available in both BS IV and BS VI variants. BMW India says, beginning 2020, it will increase prices of BS VI models by up to 6%, adding that “attractive financial offers are available on limited stocks of BS IV variants.”