SKF India

Business environment has become more complex at the back of increased uncertainty. Real talent is at a premium while costs are under constant pressure. Such complex conditions have called organisations to display strategic agility. So SKF India decided to leverage innovation in all aspects of business from products to solutions to business models and value propositions. Innovation became the fulcrum for changing the game. It decided that it will help its customers win with their customers by improving the reliability of their operations and products. It renewed focus on traditionally undeserved segments, development of application specific products. The company decided to listen more aggressively to customers and established several platforms to make this a reality.

It also sought volition from its people and empowered them to deliver results with speed and keeping customer at the centre at all times. Once you operate in a given market the difference between winners and losers will be defined by their ability to stay focused and value driven at all times and not by their parentage. Survival and growth of the leaders will be predicated on their strategic agility, openness and change adaptiveness. As organisations move through demanding times, a differentiating factor will be the quality of their most important asset – the employees. Organisations will have to create an eco-system where employees are encouraged to give their best and the organisation commits to invest for development of this talent. Delivering on promises across the dimensions of quality, time and performance without ignoring the environmental responsibility is the key to success.