Wohlhaupter
Wohlhaupter had a variety of products for hole making solutions. The latest we have is a new series that are indexable drills whose range starts from 12mm to 47mm. In boring solutions, it has introduced a tool that can do length diameter up to 10 times. Khurana says that these two latest products can help customers on their shop floor perfecting their products at a faster pace, while increasing productivity.
Wohlhaupter educates its customers through in-house seminars, which offers details of products that are shared across the table and on request also does live demos, as Hurley says, that it helps customers understand the strengths of the products. Live demos are also done on the shop floor too.
Khurana says that the Indian company’s main goal is to increase sales and brand awareness in India as well as the Asian market. “As far as hole making solutions are concerned, Wohlhaupter is the leader in the United States, and the goal is to reach a pinnacle in India too. It’s a long journey. We’ve been in India now for a little over 10 years. We’ve got a long way to go but are excited about the energy we see in the Indian economy,” Hurley said.
The markets really aren’t different as the way people think they are; most people think that a Chinese customer is different from a Japanese customer or an Indianone. “Everybody wants the best tools to make their work productive, deliver products on time and be cost efficient and it is our goal to provide those solutions to customers all over the globe,” adds Khurana.
Quality doesn’t come cheap and customers need to invest at the earlier stage to see results.