Forbes Kendo
As a company that is 251 years old, Forbes has had many successful products earlier. Now Forbes KENDO has entered the market with hand tools and power tools as a new offering. The ethos of the company is on quality and affordability, and that’s our motto for any service or product we are offering.
“The products displayed here are innovative, offer ease-of-use and they are long-lasting. This means that the customer will not need to replace them often as far as the hand tools are concerned. The power tool accessories are standard one and can be used on any power tool machines. There are other products that are innovations, for example, the knives we have on offer. An operator has to face much tediousness when using a knife and what we have done is offered a button by which he can change the blade by a click of a button and makes it convenient,” says Sagar.
Forbes KENDO has a number of products and though we have entered the market recently, we are sure that our products will be successful. The products we have are topline and good quality, and the pricing is right. The company sees a niche segment, and even that market is quite big.
Hand tools are used across sectors. Right from homes to garages to mechanics and maintenance workers. Power tool accessories could be used in stone working, foundries, components, automotive, etc.
IMTEX is a good platform to showcase products for end customers and distributers. The exhibition offers good visibility and it is the reason Forbes KENDO decided to launch its products here. Other platforms are the traditional methods such as road shows, displays in distributer’s outlets, and reaching out to end customers through its own sales force. The company has chalked out a strong marketing plan.
Interestingly, in metal drills, the company has patented drill point design, excellent centreing when drilling even on round surfaces, and can drill 4-6 times faster than standard drills. Made of high quality high speed steel, all sizes over 10mm are with reduced shanks, fit for normal drill chucks.