Posted inUncategorized 10th Anniversary Issue – Feb 2021

Danfoss Industries (India Region) – Ravichandran Purushothaman, president

Danfoss Industries (India Region) - Ravichandran Purushothaman, president
Ravichandran Purushothaman, President, Danfoss India

Over the last several years, India has acquired a leadership position globally vis-à-vis its sustainability and climate change parameters. Energy efficiency is a critical enabler in this journey and MSMEs have a significant role to play in India’s endeavour to reduce its carbon footprint.

Large companies in India and MNCs have a critical role to play in the decarbonization of MSME sectors.
Also, MSMEs must grow their appetite for new technology and for this to happen, they need to garner a greater understanding of its benefits and the processes involved in implementing technological advancements within their organisations.

Over the course of the next decade, electrification will be pivotal in redefining the transportation sector. India is currently importing most of the technologies related to this sector, and to become economically viable we will need to disrupt some of the technologies that are currently in vogue. To make electrification a lucrative choice for consumers in India, we also need to get India fully connected on the grid and have proper charging & storage mechanisms spread throughout the country.

Earlier, the government launched ‘Aatmanirbhar Bharat Abhiyaan’ and Make in India. It has taken measures such as the PLI schemes, to address the challenges and enhance the ease of doing business.

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