Mercedes-Benz India – Martin Schwenk, MD and CEO
Despite a bad year, when it saw a drop of more than 40% in sales, luxury carmaker Mercedes Benz remains positive in attitude to bounce back in 2021. The German auto giant plans to go on product offensive in India this year with as many as 15 new and facelift products to improve its performance.
In 2020, Mercedes Benz India sold just 7,893 cars across the country, which is far less than 13,786 units it sold in 2019. To be precise, that is 42.7% less than previous year. But then, Covid-19 pandemic had its impact on the sales figures. Yet, the carmaker managed to bounce back in the last quarter of the year to register a growth of 40%.
Despite the challenges, Mercedes-Benz introduced 10 new products last year, including its first all-electric luxury SUV EQC in India and the first ‘Made in India AMG’, GLC 43 Coupe. Going forward, the German carmaker is even more ambitious with a plan to launch 15 new products.
The cars manufactured in Pune include the sedans, C-Class, E-Class, S-Class and CLA Coupé as well as Maybach S-Class and the SUVs, GLA, GLC, GLE and GLS. The company plans to launch around 10 models in 2021.
