Volkswagen India – Ashish Gupta, brand director

Volkswagen India has rolled out the Sarvottam 2.0 customer experience programme in the country. The new programme aims to make the automaker’s products, services, and information more “accessible” to customers. VW says the new initiative has been built after identifying key improvement areas from the automaker’s entire customer purchase and ownership journey in India. The new Sarvottam 2.0 initiative will be implemented in phases across the country, leading up to the launch of the Volkswagen Taigun.

It intends to provide a seamless and transparent customer experience that’s digitally enabled, technologically advanced, efficient, connected, and provides curated solutions to customer’s requirements.

Even as Volkswagen India gears up for the launch of the Taigun SUV later this year, the German carmaker is assiduously going about expanding and strengthening its dealer network. In line with its aim to expand the sales and service network in fast-growing Tier 2 and 3 markets, the company inaugurated a new dealership in Puducherry. Volkswagen India currently has a network of 150 sales and 116 service touch-points covering 108 cities across the country.

Volkswagen Group Components has opened the Group’s first plant for recycling electric car batteries in Salzgitter, Germany. It is another step in the Volkswagen Group’s mission towards sustainable end-to-end responsibility for the entire value chain of the electric vehicle battery.