Power List – Varroc

In today’s ever-changing marketplace characterised by cut-throat competition, we recognise that speed is the name of the game. To achieve the kind of speed that the market demands, we have streamlined all our internal processes in such a way that we design to achieve maximum efficiency in terms of speed and product consistency. Wherever possible, we evaluate multiple designs through simulations to select the best design. We strive to achieve first-timeright in all our processes and in prototype builds. This constant drive for internal efficiency helps us achieve agility in bringing novel ideas at a faster pace. Improved internal efficiency combined with our robust product planning process taking into account the end-user needs, we have transformed ourselves from reacting to market demand to creating and growing the demand in markets.

In the automotive world, R&D and innovation have deeper relevance today. Worldwide customers demand products that specifically address safety, fuel efficiency and functional ease. However, they want all these products at a substantially lower price.

This is a challenge faced by all businesses associated with the automotive sector. Innovation is the only answer to overcoming this situation – innovation that produces products that are brought to the market in a timely and cost-effective manner.

Customers look for utility value rather than luxury and more importantly cost to benefit ratio. We, at Varroc, see it as a generational opportunity, not a challenge. Our entire product development eco-system is tuned to bring out products that will find acceptance with the end in terms of cost and functionality.