Power List – Volkswagen India

The Volkswagen Group is taking a second bet on India as it pumps in one billion Euro (Rs 7900 crore). VW will launch SUVs, sedans, electric vehicles and mini cars over the next few years to succeed in India.

Concerted efforts are also being made towards improving network, performance and the viability of the Group’s dealer partners in India with the endgoal
being customer centricity. While Volkswagen aims to grow its total number of touchpoints to 250 by end-2020, Skoda will enhance the number from the existing 85 to 200 sales and service outlets across 150 cities by 2023.

The company is looking at increasing its presence in the Indian market with several new launches and products that will flow by 2021. These next generation cars and SUV will redefine Indian market as it is looking at 95% localisation.

The Group investments will flow into new products and quality engineering to “Make in India” products at its two manufacturing plants in Maharashtra. The company will bring the MQB-AO platform with a focus on India.

This ‘made-for-India’ new model is a perfect amalgamation of style, practicality, sophistication aptly suiting the needs of the modern Indian consumer.

While the MQB-A0 IN is a derivative of the MQB platform underpinning a host of the Group’s models globally, it has been streamlined for Indian requirements and can be used with locally available steel offering equivalent strength. The company says it has re-engineered components to offer similar results as well as its press tools, based on manufacturability analysis with Indian steel. Safety, however, is a big USP for Volkswagen Group cars and the claim is that it won’t be compromised, in these new models.