Leading Manufacturing Companies – Continental India

A combination of various macroeconomic and industry-specific factors like GST had an impact on the Indian tire industry in the past year. However, the volatility seen in 2017 has only strengthened Continental’s resolve to continuously be ready for fast-paced changes in the business environment.
In 2011, the company acquired its first Indian plant. “Within a span of seven years, Continental India has grown 600% in the Indian market,” supplies Devgun.
To satiate the needs of the evolving Indian market, Continental produces a large portfolio of premium tyres.
Recently, it introduced an internationally acclaimed state-of-the-art tyre – 235 -50- R18 – for a luxury car brand designed and engineered at its tyre manufacturing plant in Modipuram.
“The business environment has become more complex. Real talent is at a premium, while costs are under constant pressure. Such complex conditions have called organisations to display strategic agility. So, Continental decided to leverage innovation in all aspects of the business from products to solutions, business models and value propositions. It renewed focus on traditionally underserved segments, and the development of application-specific products,” Devgun confesses.