Leading Manufacturing Companies – BMW Group India

Today, BMW India is a fast growing luxury car manufacturer in the country. It has achieved this radical growth as a result of an all-round strategy, a resolute approach in its implementation and absolute commitment to customers and their needs.
BMW India started last year by shaping its strategy for the next three years under a new umbrella – Power to Lead. The company sincerely believes that ‘Power to Lead’ is a promise to create an impact – clearly discernible and measurable. As it started out on implementing this strategy, it was confronted with various challenges due to ambiguity and instability in the regulatory framework.
With an agility and preparedness, BMW Group delivered its best sales performance in India till date with a remarkable annual growth of 25%.
The future strategy for India includes new directions, methodologies and prioritisation to become the most desirable premium automotive brand. How it gears up for the next 10 years will define its future. In 2018, it has a clear agenda drawn out and at the top is its goal to increase the overall market size.
In 2018, the company plans to go on a product offensive with all three brands. This began at the Auto Expo and will be carried forward throughout the year with the launch of most-awaited products in the Indian luxury vehicle market. It also plans to grow its dealer network, developing not just number of touchpoints but the highest standards in future retail.