Leading Manufacturing Companies – Tata Motors

CVs are business tools rather than personal consumer products, hence, the need for good design is influenced by several factors. It offers professional pride to operators. TML’s first CVs were based on Mercedes Benz origins, and facilitated an early rise to dominance in India. From 1990, formal design methods were applied to all CV programmes, including the LPT709, Ace, Super Ace, Prima, Ultra and Signa cargo vehicles, as well as commercial passenger carriers and buses.
Over the years, comfort and ergonomics  have become important for CVs, considering their operating cycles are longer than those of cars and that they are a lot larger and heavier. Two major factors that drive the engineering of HCVs are regulations, government enforced policies and customer requirements. As a market leader, every CV TML has designed is ambitious. Examples include Tata Ace, and the Prima range. In the bus segment, the recently launched hybrid and electric bus highlight the design DNA for buses.
Brand identity is expressed in every aspect of the product — comfort, quality, a marked rise in connectivity, rapid turnaround, easy maintenance, and safety all add up to a need for “integrated design expression” which goes far beyond mere “styling”. With increasing expectations of CV owners, operators and end-users, and the need to expand our exports, opportunities for CV design will continue to expand.