Cooper Corporation – Farrokh Cooper, CMD

Post pandemic, the company is focusing on financial and operational challenges while addressing the needs of its employees, customers and suppliers.

With the surge in the domestic market, and a ban on exports of certain commodities, requires Cooper Corp to invest in plant and machineries. The company is hiring both operatives and mid-manager level employees to strengthen operations. 

The pandemic has also provided them an opportunity to establish a real “Social Enterprise” by demonstrating its commitment to society and helping the underprivileged.

They find it a need to adapt to uncertain market conditions. The crisis has called for accelerating digital transformation, establishing variable cost structure, and making operations agile.

They are re-evaluating how digital channels can be used to support business and investing in digital media campaigns and CRM. Cooper has invested in employee health care during the pandemic which has ensured that business continuity is not affected.

Under Atmanirbhar Bharat, the Indian investors must be given at par treatment and incentives like foreign investors in direct and indirect taxation. The applicability of norms for employment must be the same for both. Lesser taxation will create more capital investment and thus in turn more employment creation, which is focus of government’s policy.