Posted inUncategorized 10th Anniversary Issue – Feb 2021

Maruti Suzuki India – Kenichi Ayukawa, MD and CEO

Maruti Suzuki India - Kenichi Ayukawa, MD and CEO

Almost all the OEMs are now operating at medium-to-high capacity utilisation levels, albeit steep hike in raw materials prices and auto chips shortage. Barring three-wheelers, sales momentum continued for passenger vehicles, tractors, and commercial vehicles due to a favourable base and low-to-stable inventory amid a rise in personal mobility preference.

Maruti Suzuki India delivered over 5,000 cars since re-opening after lockdown relaxation. With the SoPs in place, over 1,350 showrooms and over 300 True Value outlets are operational post lockdown 4. Showrooms follow strict social distancing, hygiene and sanitation norms. Like most manufacturing, MSIL is endorsing digital platform of sales along with doorstep delivery for customer’s comfort.

The company has put in place comprehensive norms to ensure that their car buying experience is completely safe. These norms are based on guidelines from the central and state governments. Employees were and are divided in shifts and alternate day rosters with staggered shift start and end timings.

To help bring back customers to its showrooms or improve digital sales, Maruti Suzuki has announced its collaboration with HDFC Bank to provide new retail financing solutions with low and flexible EMI plans on its cars to benefit its customers.

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