Nexzu Mobility – Pankaj Tiwari, chief marketing officer

The pandemic has had companies reinvent their business approach to keep afloat and adapt to operating in the new normal. The changed circumstances had the leadership reorganise roles and functions of the workforce, focusing on R&D, innovation and business-continuity, while supporting communities to tide over the situation.

The manufacturing and the automobile sectors emerged resilient during this phase and bounced back stronger once the unlock stage was kicked in. The government’s ‘Atma Nirbhar Bharat’ movement and stimulus to promote domestic manufacturing has added fuel to the Make in India initiative with increased focus on localisation.

Within the automobile sector, the change led to growing realization towards personal, safe and cost effective mode of commuting and travel – the electric vehicles segment. Among OEMs, there came up the race to develop and add traction to roll out innovative EVs solutions with a more holistic ecosystem & infrastructure approach, and not just products, which applied to all categories including EV cars, 2-wheelers & e-cycles, EV busses and autos/ 3-wheelers. Surprisingly, growing consciousness and adoption of EVs have been driven by semi-urban and rural markets, with high percentage of takers for e-scooters.

Apart from this, digital mode of communication, marketing and sales took over to ensure safe buying experience for customers.