Power List Apollo Tyres

Enduring reliability is simply the trademarked verbiage Apollo Tyres uses to summarise its goals and business practices. It relies on three sturdy business pillars, with reliability primed as the spare tyre that envelops the branding model. Technology, brand and people are the three key pillars of its business. It has the highest spend on R&D in the Indian tyre industry. OEMs have acknowledged its better products, which gets substantiated by the fact that it’s present in the eight of the top 10 best-selling cars on Indian roads.

“These are the (testing) times when we are investing in building capabilities, so that we are better prepared than our competitors, when the economy improves, and demand goes up,” he says. And go up it will, counters the confident official, who insists this is the right time to invest in technology to help conquer the small bumps on the road. It will continue to invest in technology to get an additional advantage over competition in the marketplace. It is heavily investing in forecasting, supply chain planning and the entire Oracle Transport Management with track-andtrace. Its technology completely automates both inbound and outbound shipments, right through routing, address validation, pack verification and labelling and settlement.

Apollo Tyres is not latching on to any established route to success though. Just as rock climbers have figured out how to hold on to the incredibly tiny holes, cracks, and ledges across the face of the rock and how to stitch it all together to move ahead, the company is exploiting the little pieces of rock strewn in its path, with technology aiding the climb.