50 Manufacturing Companies – Tata Motors
At a time when the Union government is bullish about promoting EVs, Sanand Industrial Estate is emerging as a preferred destination for passenger and commercial vehicles manufacturer, Tata Motors. Today, the Sanand plant has achieved 100% capacity utilisation. Tata Motors has been seeing a robust demand for Tiago and Tigor, and accordingly ramped up production at its plant. The Sanand plant has a production capacity of 1,54,000 units and so far the plant has manufactured 4,60,000 units since its inception in June 2010. The 5,00,000 unit production mark was celebrated in October 2018.
Pareek said, “We have worked a strategy of ‘Turnaround 2.0’ and that stands on three pillars—sales enhancement, cost reduction, and improving efficiencies. The whole idea is to win sustainability in PVs.
A lean manufacturing process plays a key role in our growth strategy,
enabling the Sanand plant to contribute around 60% of the overall PV production. The plant has already achieved WCQ 3 level in quality standards and we are proud of this achievement.”
The firm’s ability to pass on costs and command a pricing power will be a key driver of profitability. The new obsession on cost control is powered by the company’s ‘GEAR’ (Generate idea, evaluate, action and realise the idea) programme.