50 Manufacturing Companies – Ford India

Sustained efforts to cut down overall ownership cost has finally started to show results for Ford India, which booked profits for the first time in its two-decade-old history in the country.
Ford India, like any of its American and European peers has been struggling to turn profitable in a market highly dominated by Maruti Suzuki, which has managed to sustain over 50% market share since inception. The Detroit-based firm has been taking several cost cutting measures to turn a corner in India and develop low-cost platforms especially for the Indian market. The biggest challenge faced by auto-makers in India is their ability to offer affordable and durable parts. But, Ford has been able to change that image through its efforts in service where people can access the website to figure out the exact costs of routine repairs and maintenance even before they walk into a dealership.
Ford has been working on improving the overall value and cost of ownership. The company has started localising its cars heavily wherein most of its products are over 80-85% localised. It is also trying to expand its service network, which includes sales and service dealership even in remote areas. Ford is following an Emerging Market Operating Model for India, which involves its efforts to cut costs in every possible area, right from local sourcing, platform sharing, local alliances and technology partnerships.