50 Manufacturing Companies – Maruti Suzuki India

Maruti Suzuki India hopes to aim for up to 25% of its production to be exported although it expects overseas shipments to touch 2 lakh units by 2020. The company’s total production combined with that of parent Suzuki will cross 2 million units by 2020 when the third unit in Gujarat goes on-stream, and MSI will seek to enter new markets to enhance its exports leveraging on vehicles that will be produced here to meet India’s upcoming stricter safety and emission norms.
The company, which has been exporting to markets like Chile, Indonesia, South Africa, Uruguay and Nepal, is also looking at models which could be shipped to developed markets like Europe and Japan.
Similarly, the company knows that these days, prospective car buyers use the internet for their research, typically searching for information on which model would suit their needs most, the best deals available for their budget, and customer reviews.
It is in this backdrop that market leader Maruti Suzuki decided to get in on the action. Maruti realised it was time to move metal in a digital world and “to experiment and innovate content and formats designed for digital platforms”. The auto-maker decided to create new ads and content for its digital audience. For its Ertiga, the company created a series of ads titled ‘Real Time Social’ to market the car in a fairly cluttered automobile space.