Nippon Paint (India) has forayed into the health and wellness segment with the launch of ‘MEDIFRESH’. Nippon Paint launched the segment with a range of PPE (Personal Protective Equipment) products including Hand Sanitizer, Facial Masks, and Hand Gloves. As personal hygiene becomes a top priority for consumers across the world, this move by Nippon Paint is to cater to the burgeoning market by providing affordable and effective products to combat the spread of Covid-19.
Post COVID-19, there is a boost in personal and domestic hygiene measures being taken by consumers, with many individuals ensuring complete sanitisation of their personal spaces. In order to cater to this segment, Nippon Paint has come up with MEDIFRESH and hopes to continue exploring newer ventures in the health and hygiene sector in the country. The products will be manufactured under the private labelling of Nippon Paint MEDIFRESH, and are designed following the current WHO norms. The company will initially leverage its distribution channels including Paint shops, Hardware shops etc., and slowly expand into other outlets. The products will be made available to public starting this 8th June. Plans are well underway to expand this range of products and introduce Surface Disinfectants, Aerosols, Full Cover Gear and Face Shields as well.
Considering that painters are most exposed to risks associated with COVID-19 exposure, Nippon Paint is also providing them with sanitizer sachets for easy use and to encourage safe painting practices. These sachets will be given for free while purchasing paint. This will aid in ensuring the safety of the painters and reassure customers that the painters are following proper safety protocol.
Talking about the new initiative, S Mahesh Anand, President – Nippon Paint (India (Decorative Division) said, “COVID-19 has definitely steered the focus towards the importance of personal hygiene and home sanitization, and we at Nippon Paint believe in adapting our solutions to suit the demands of the changing times. Under the new MEDIFRESH segment, we will be initially launching three products – Hand Sanitizer, Facial Masks & Hand Gloves; and subsequently introduce a range of other products like Surface Disinfectants, Aerosols, Full Cover Gear and Face Shields. Also, as a brand we believe in standing by the painter community and collectively help them fight the impacts of COVID-19. Personal safety is the biggest part of the fight and we are encouraging behaviours such as using protective gears and following the Government’s safety guidelines. We hope that steps such as providing them easy to use sanitizer sachets will help painters to be more cautious while also addressing their sanitization needs.”
