Luxury carmaker Mercedes-Benz India has announced an organizational change in its Sales & Marketing function effective from 17th May, 2021.
Pradeep Srinivas will be taking the responsibility of Marketing and Customer Journey function from Amit Thete. After heading the marketing, events and customer journey function, Amit Thete will be moving to head the crucial Sales Operations function. In his new role, Amit will be responsible for managing MercedesBenz India’s Vehicle Preparation Centre (VPC), outbound logistics and dealer stock management. The new role of Sales Operations will be a significant catalyst for Mercedes-Benz’s future growth and customer centricity. Prior to his new role, Pradeep Srinivas was responsible for e-commerce, data management and systems functions in Mercedes-Benz India. He played a key role in setting up the e-commerce business for Mercedes-Benz India in October 2019 and its subsequent mainstreaming in the company’s sales process.
Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India, said, “Amit has played an important role in showcasing the brand’s transition into modern luxury by executing some of the best campaigns, product launches and also by curating highly successful experiential events like MercedesTrophy and Luxe Drive. He now moves into another crucial function of sales operations that is integral to the overall sales division.”
He said they are equally excited to welcome Pradeep into the pure Marketing function after successfully setting up the e-commerce business and data management for the brand. “With his strong domain expertise in data analytics and customer journey mapping, we are confident Pradeep will play a crucial role in managing the upcoming transition foreseen in the marketing function.”