IFFCO Kisan Sanchar Ltd (a subsidiary of IFFCO) sold 1 Lakh MT of cattle feed valued at Rs 160 crore during fiscal 2020-21 in its first full year of its operations, as the firm received tremendous response from customers. The company had entered the Compound Cattle Feed business on a pilot basis during financial year 2019-20.
Cattle feed business now contributes about 30% percent of the total business of IFFCO Kisan and is a major focus of growth for the company. Buoyed by the huge response, Delhi-based IFFCO Kisan is now looking to further widen its tie-up with third-party manufacturers as well as consider setting up its own feed manufacturing facilities.
“We already have tie-ups with seven cattle feed manufacturers. As the customers have put-in lots of faith in our products, we are now looking to tie-up with 5 more manufacturers,” said Ganesh Dash, National Sales Head, IFFCO Kisan Sanchar Ltd.
He further said the company is also contemplating setting up its own manufacturing plant or take plants on lease for meeting the rising demand for cattle feed.
“IFFCO kisan cattle feed is manufactured from the best of the raw materials using the highest standards of manufacturing and as per the guidelines given by the Bureau of Indian Standards,” Dash added.
Currently four variants (3 Star 4 Star 5 Star and 10 Star) are being supplied in the market, along with this Khal and Mix Mawa and Chips are also available in selected markets. The company said strict quality measures are undertaken through the entire cycle of manufacturing right from sourcing the raw material.
In association with Indian Farmers Fertiliser Cooperative Limited (IFFCO), telecom major Bharti Airtel and Star Global Resources Ltd, have promoted IFFCO KISAN SANCHAR LTD (IFFCO Kisan). IFFCO holds 72.99 per cent share in IFFCO Kisan.
IFFCO Kisan operates in 4 major verticals – Value-added service provider to farmers; Cattle Feed, Agri Tech, Telecom and Call Centre Services . It entered the cattle feed business with an objective to provide a quality product for improvised cattle health and better milk production.