Piaggio Vehicles Pvt Ltd, a 100 % subsidiary of the Italian Piaggio Group, and one of the leading manufacturers of small commercial vehicles, has announced reaching a milestone of adding 100 dealerships across India in 100 days.
The company said this milestone reinforces the acceptance of the Piaggio brand and confidence in the company’s future & product line-up. “It also adds credence to Piaggio’s leadership in adding to its large no of product offerings for its customers both in the 2W & 3W segments, a philosophy that drives Piaggio’s India strategy,” it said.
Piaggio has increased its reach in the 3Wheeler & 2Wheeler business and has expanded further in the CV space by opening up electric experience centres. Piaggio said it has the largest network in the 3 wheelers space in India and has a strong network presence in 2 wheelers. The company aims to increase its reach further in various parts of the country to come closer to its customers ensuring an enhanced customer experience with the large product offerings of its brands including Vespa, Aprilia & Ape’ The addition of these 100 dealerships is a step in that direction..
PVPL now has a dealer network of more than 725 vehicle dealerships and 1100 touchpoints across all states and union territories in India. Besides this it has a strong network of distributors & retailers to cater to the aftermarket segment. It is also strengthening its network presence in various countries overseas.
Diego Graffi, MD & CEO of Piaggio Vehicles Pvt. Ltd. said, “It is our endeavor to continue providing best in class & style offerings to our customers both in the 2wheeler & 3wheeler space across our brands including Vespa, Aprilia & Ape’.”
He said the company has a plethora of products and engines that they have access to and will bring in the required ones to India based on the customer requirements and suitability. “To ensure these offerings come closer to the customer, we are expanding our reach and the addition of these 100 dealerships is a step in that direction. We are focusing on enhancing Piaggio’s market share and expanding consumer preference towards our various iconic Brands in the 2w & 3w space.”
Despite the challenges during these times of the pandemic, he said the company has expanded its network across various states in India and are also strengthening its presence overseas.