Utthunga Technologies has realigned its business and branding strategy to ride industrial tailwinds in manufacturing technologies. The firm has changed its brand colour to blue to symbolize the movement from sensor to cloud and highlight the core values of knowledge, integrity and seriousness towards customer success.
The manufacturing industry, traditionally laggards in technology adoption, is undergoing a tectonic shift toward digitalisation, with an exponential rise in cloud adoption being predicted to further increase in the upcoming years. When combined with a national push to create a manufacturing-centric economy, the industrial IT sector is witnessing a bullish trend. In this context, Utthunga is preparing for the next phase of business expansion, focussing on increased revenue contribution from digital, cloud and IIoT verticals while retaining their core DNA as a product engineering company.
“We have changed the colour of our logo to dark blue, with the new brand colour reflecting our technology and domain Knowledge, Integrity and Seriousness towards our customer’s success. ‘Utthunga’ means the mountain top or pinnacle in Sanskrit. Just as a mountain extends from the ocean to sky, our logo depicts the same in the industrial world – sensor meets the cloud. We are adopting the brand personality of a partner to our customers in this new world to help them reach the sky, the cloud.”, says Krishnan KM, Co-Founder and CEO at Utthunga.
“We see a huge potential for growth, surpassing our previous years growth figures by 4x-5x. We are also gearing up to penetrate new markets like Aerospace and Defence. Naturally, all these will require us to scale very rapidly and bring in a lot more talent on these new technologies. We anticipate our workforce to grow by 50% in the next 2 years, with the majority of them being either skilled or trained in technologies like Cloud,5G,AI,ML,AR,VR and others.”, he adds.
Today, Industry 4.0 technology has moved from being good-to-have, to being a necessity to stay competitive and build resilience. While smart factories and connected factories are at a nascent stage in India, it is expected to grow as part of the strong national Make-in-India push.
Utthunga’s primary revenue streams are product engineering and industrial solutions for leading Industrial OEMs and end manufacturers. Since its inception in 2003, the firm’s brand journey reflects their deep expertise in OT. They are now well positioned to build upon this OT expertise to provide industrial digital services and solutions.