TVS Motor Company’s TVS Apache series, a premium motorcycle brand, has achieved a global sales milestone of 5 million units. With a presence in over 60 countries, TVS Apache has become one of the fastest-growing sports brands globally since its launch in 2005. TVS Apache series has been setting new benchmarks in the premium motorcycle segment with its best-in-class performance, technology, and style.
TVS Apache has helped democratize racing and has grown exponentially from just a product to a highly aspirational motorcycle brand, receiving overwhelming love and faith from customers over the years. The latest 5 million sales milestone is a testament to that. TVS Apache series has seen multiple upgrades over the years with the inclusion of segment-first and exciting features like Race-Tuned Fuel Injection, ride modes, Dual Channel ABS, Race Tuned Slipper Clutch, SmartXonnect, making it a preferred choice for riders and performance biking enthusiasts.
TVS Apache series offers performance-led motorcycles across two categories – Naked and Super Sport. The company marked its entry into the super-premium space in 2017 with the TVS Apache RR 310. TVS Motor has further strengthened its commitment towards delivering an unmatched experience to the customers by introducing the BTO platform for the TVS Apache RR 310 in 2021.
The TVS Apache series has several experiential initiatives for the customers to engage and offer them an unparalleled thrill and excitement. These initiatives include Apache Owners Group, Apache Racing Experience, Apache Pro Performance, and Apache Pro Performance Extreme. These initiatives help TVS Motor in building the brand and engaging with judicious and loyal customers from India and abroad.