Swaraj Tractors, a prominent tractor brand and a part of the Mahindra Group, unveiled its latest offering, introducing the ‘Swaraj Target’ range of compact light weight tractors. This new range is expected to set a new standard in the Compact Light Weight tractor category, delivering unmatched performance, pioneering features, and state-of-the-art technology.
The name “Swaraj Target” signifies the purposeful design of these tractors, aimed at meeting the specific requirements of Indian farmers and assisting them in achieving their farm productivity goals through specialised mechanisation solutions.
The Swaraj Target range has been developed exclusively for progressive and ambitious farmers who are eager to adopt the latest agricultural practices and technology. These tractors seamlessly combine power and advanced technology features, offering exceptional efficiency in spraying, interculture operations, and various other applications.
By incorporating advanced technology, the new range prioritises operator comfort. It features unique technology elements such as a synchromesh gearbox, providing smooth gear shifts akin to a car-like experience. Additionally, operators can effortlessly control multiple implements with just the touch of a button. The narrow track width and low turning radius enable farmers to navigate tight spaces with ease, significantly enhancing productivity while minimising crop damage.
Swaraj Tractors will initially introduce two models in the 20-30 HP (14.91 – 22.37 kW) category under the Swaraj Target range.
Commenting on the launch, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd, said that the introduction of Swaraj Target opens a new segment for the growth of Swaraj Tractors and facilitates horticulture mechanisation, a fast-growing segment in Indian agriculture.
Harish Chavan, CEO – Swaraj Division, M&M Ltd, emphasised that the Swaraj Target represents a significant milestone in the company’s mission to provide farmers with the most advanced technology tractors. He further stated that Swaraj Tractors are renowned for their higher power and reliability, and with this new platform, the company is offering advanced technology that will assist farmers in achieving their targets in farm productivity by adopting modern agricultural practices and high-value crops.