Post a successful launch across major business hubs in the country like Mumbai, Pune, Chennai and Bengaluru, Shell Lubricants with CII recently unveiled ‘Empower’ – an introduction to its new global direction for its B2B sectors, as a partner to its allied industries in Delhi. The event served as a platform to discuss the concept of Total Cost of Ownership (TCO) and how the different stakeholders from the industry can come together and help reduce TCO and enhance profitability.
Highlighting the message of ‘Together Anything Is Possible’, Shell introduced the concept of total cost of ownership with an aim to inspire customers by addressing the efficiency challenges and help them towards achieving their day-to-day ambitions.
Post the events in other cities across India, the launch in Delhi served as the grand finale of the launch series. It focussed on the Auto Components and General Manufacturing sector for the first day and Construction, Mining and the Fleet industries on the second day. The event witnessed participation from eminent industry leaders including Toshiba, Windsor Machines, Varun Beverages, Makino, Dilip Buildcon, Chetak Logistics, ABC Transport and associations like Delhi Goods Transport Association.
As part of its renewed focus on creating greater customer interaction, the event highlighted the importance of lubricants to counter the challenges faced by relevant sectors and assist them to achieve significant reduction in operational cost.
Speaking on the occasion, Aysun Akik, global B2B marketing manager – industry and transport, Shell Global, said, “As a part of our new focus on building a greater collaboration with our customers, Shell Lubricants undertook a Global study to understand the current lubrication practices of businesses in Shell’s six priority B2B sectors across eight markets: Brazil, Canada, China, Germany, India, Russia, UK and US. Our new brand alignment is a reflection of the results from our study, which helped us reveal that companies recognise that effective lubrication represents a significant financial opportunity, but there is a lack of understanding about how lubrication can impact the TCO of their equipment. Our new brand outlook will help us align our global outlook to reach out to our customers better, and offer our people and expertise to ensure they can save smartly.”