Salesforce, the global leader in CRM, announced the launch of its new Salesforce Start-up Programme to enable start-ups to innovate, augment customer connections and scale their ventures to the next level. This program, debuting in India, is uniquely designed to provide disruptive start-ups with access to Salesforce technology, experts, ecosystems, as well as business mentorship to create real impact.
According to IDC, the Salesforce Economy in India will create 1.3 million jobs and USD 66.4 billion in new business revenues by 2026. Salesforce is driving immense growth for its partner ecosystem in India, which will make USD 6.55 for every USD 1 Salesforce makes locally by 2026. The Salesforce Start-up program offers a unified platform to help foster and accelerate an environment for innovation, growth and collaboration for Start-ups across Sales, Developer Relations, App-Exchange, Trailblazer product community, Trailhead and Ventures organizations.
The key highlights of the Salesforce Start-up Program include streamlined access to the Salesforce offerings of Salesforce Services, Community and Support and Potential Investment Opportunities through Salesforce Ventures.
Through investment arm, Salesforce Ventures start-ups may be given the opportunity to pitch to enterprise technology investors. In addition, Salesforce supports start-ups with their go-to-market, product development and design strategies.
Saket Atal, SVP and MD – Sites, Salesforce India, said “2021 has been a milestone year for the Indian start-up ecosystem. We have witnessed a fast-growing list of unicorns that are addressing not just the Indian, but also the global market. At Salesforce, our endeavour is to enable the growing start-up ecosystem by providing them with access to the latest Salesforce technologies to help build scale and also access a platform to reach global audiences. These are exciting times for start-ups and we look forward to many successful partnerships in the years to come.”
Arundhati Bhattacharya, CEO and Chairperson, Salesforce India, said, “Start-ups are a critical pillar to the success of our growth in India. With the Salesforce Start-up Program, we wish to innovate locally to resolve local problems while at the same time promoting these solutions globally. I am confident we will be able to deliver innovation at scale enabling growth for both the ecosystem and Salesforce”