Porter launches the ‘Delivery Hai? Ho Jayega’ campaign to provide a solution for human error and uncertainty by offering delivery services in an affordable and hassle-free manner. It addresses the concerns related to the shipment of items and assures its best service for consumers’ convenience.
Porter has serviced over 80 lakh customers by providing easy delivery solutions while offering a guaranteed economical, safe and hassle-free service. With the campaign, Porter intends to emphasise its large fleet of vehicles, including 2-wheelers and LCVs and establish the brand as an integrated delivery solution and emerge as a one-stop solution for delivery for its customers.
Pranav Goel, Co-founder and CEO of Porter, said, “It has been eight years since we started our journey to ensure seamless delivery for our consumers. Starting off with just trucks, we have expanded our mode of delivery with tempos, two-wheelers and EVs. Our promise to all our consumers is simple, with Porter, you can deliver anything, anywhere, anytime. Porter hai, ho jayega”
Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide, added, “We wanted to show Porter’s capabilities, ubiquity, and range. Ho Jayega is a simple yet powerful promise that very much lives in culture, and more than anything else, this as an expression best captured Porter’s intent.”
The campaign targets the age group of 25 – 60, SMEs, microenterprises and owners or primary decision makers of logistics needs. Porter will also run an extension activity of the campaign titled ‘Heroes of Ho Jayega’ featuring the noteworthy driver-partners for their tremendous support and professionalism.