Porter, a tech-based, on-demand logistics company, has unveiled its new logo as part of a brand refresh activity showcasing the company’s evolution and diversification of business verticals since its launch. The brand aims at reflecting Porter’s magnitude of service offerings including truck services, two-wheeler services, packers and movers and porter for enterprise services.
The new logo designed by Moshimbo is a part of Porter’s broader brand identity refresh, which includes signifying the promise of moving goods efficiently and easily to its customers. The map pin has been superscripted like the longitude and latitude degree symbols to mirror Porter’s commitment to be on a constant move to reach far and wide, offer assurance and spread happiness to its customers and driver-partners. The logo design features a modern and minimalist look, with a bold and dynamic colour scheme of blue and white that stands for reliability, assurance and infinite possibilities.
Porter’s brand new logo proudly embodies its brand vision of ‘moving a billion dreams, one delivery at a time.’ The logo and visual guide represent Porter’s commitment to innovation and user-centric solutions, as well as the breadth and depth of its services, shares Pranav Goel, CEO & Co-Founder, Porter.
The new logo perfectly captures Porter’s unwavering dedication to providing seamless, reliable, and efficient logistics solutions to its valued users. The use of a location pin in the design conveys Porter’s continuous movement and signifies its pledge to transport anything, anywhere, anytime, utilising innovative technology to provide a hassle-free logistics experience, describes Mohit Rathi, AVP – Growth and Marketing, Porter.
The new logo will be featured across all company platforms, including their website, mobile application, social media, and marketing materials.