Eicher Trucks & Buses launches “Nayi Soch Naye Raaste” campaign highlighting modern transportation’s importance in businesses and daily life. The campaign emphasizes Eicher’s efforts to modernize India’s transport ecosystem and offer the highest levels of uptime to customers with its state-of-the-art 100% connected trucks and buses. The company has recently launched the “My Eicher App,” an integrated solution for efficient fleet, fuel, and vehicle uptime management, and a marketplace for value-added services.
The campaign features a motionless world where everything stands still, and the ignition of an Eicher truck restarts the world, signifying the pivotal role of Eicher Trucks and Buses and drivers in moving our world. The video has been launched on the company’s social media platforms and amplified on OTT platforms like Hotstar.
Eicher offers one of the widest product ranges, from 4.9-55 Ton GVW trucks and 12- 72-seater buses, produced on its most innovative BSVI solution – EUTECH6, offering the most reliable engine technology and best-in-class fuel efficiency. The company is the first player to introduce a 100% connected range of vehicles with advanced telematics, enabled by the Eicher Uptime Centre, and segment-specific benefits such as enhanced logistical efficiency in e-commerce, superior uptime in construction and mining, and passenger safety in buses.