Haier India aims for INR 10,000 crore turnover by 2024, becoming a one-stop solution for all home appliances and consumer electronics. The brand plans to achieve 40% and 30% revenue growth in 2023 and 2024, respectively, backed by product innovation and customer-centricity.
Haier India has introduced many industry firsts in the Indian consumer durables industry, leveraging its strong research arm and technology-driven solutions. The company plans to expand its manufacturing capabilities, strengthen its after-sales service network, and build operational excellence to take the lead in air conditioner and TV markets.
Satish NS, President, Haier India said, “Rooting our alignment with the Government’s ‘Make in India’ initiative, we have one of the largest manufacturing hubs for all domestic supplies in the country and expanding our export base as well. Product innovation and customer-centricity lie at the ethos of our growth trajectory and hence we are focused to bring in the best-in-segment products that are researched, designed, and manufactured in India.”
With a focus on premiumization, product innovation, and delivering a complete range of smart home appliances, Haier India offers a host of smart products powered by breakthrough technologies. The brand plans to invest Rs 1,500 crore by 2025 for backward integration and localization of components.