Posted inSectors

Greaves Electric Mobility aims to increase in size and sophistication  

To enter a new growth phase in 2023 with products across consumer categories & price segments

Boosted by an investment round, Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, has shared a glimpse into its ambitious EV roadmap of the future. With five new products across electric 2 and 3 wheelers, the range will address EV customer needs in the fast-transforming B2B and B2C space.

The new products will sport a sophisticated and modern design language, backed by engineering and development. Each product is carefully optimized to address future customer expectation, Indian road and use-conditions, and operating economics. The design inspiration for the Ampere 2-wheeler range, and the 3-wheeler range from GEMPL stems from the theme of humanizing technology, by bringing together the best of technology and safety. Highlights of the new range include an all-new EV scooter embodying the new brand identity and premium design, along with a next generation, aero-efficient cargo 3-wheeler concept. Each product will continue to embody the company’s ‘Make-in-India’ thrust with a high-degree of localization with domestically sourced components.

With its new and versatile product portfolio of E2Ws and E3Ws, GEMPL will reinforces its commitment to democratizing smart & sustainable mobility solutions for consumers & will enable every person to shift to an affordable and cleaner mode of travel and transportation, that will have a positive impact on health,  communities, environment, and thereby, the planet.  

Greaves Cotton Limited, an engineering conglomerate with a vast legacy in engineering and technology, ventured into the promising and growing sector of electric mobility. It’s electric mobility business, GEMPL has emerged as a full-range, pure-play EV firm with an extensive EV portfolio in passenger & cargo mobility, meeting the needs of both the B2B and the B2C segments, and is also advancing the adoption of electric vehicles in the nation, by building an ecosystem at scale, with EV retailing through its extensive network of Greaves retail stores, EV financing from Greaves Finance, and an extensive after-sales and service network.

Nagesh Basavanhalli, Executive Vice Chairman of Greaves Cotton Limited said, “This Auto Expo is a milestone for GEMPL. Following a healthy investment round we are, for the first time, showcasing a hint of our future. This is characterized by a wide array of products to suit 2W and 3W EV customers across relevant price points for both the B2B and the B2C segments. Our new modern brand identity and design language is an expression of the sophistication we will bring to the segment. Finally, each product is proudly designed and manufactured in India and backed by a thorough engineering and development process. We are in for the long road”