Godrej & Boyce has announced the opening of a new experience centre by its subsidiary, Godrej Lawkim Motors. To meet customers’ growing demand for immersive experiences and understanding of electric motors, the company has unveiled a 2000-square-foot state-of-the-art experience centre at its Shindewadi Plant in Maharashtra. The Godrej Lawkim Experience Center has been designed to provide customers with in-depth knowledge about the company’s capabilities using a virtual reality platform.
The centre features a touch-sensitive interactive wall projecting the company’s capabilities, hologram imagery visualizing motor and component construction, miniaturized motor applications demonstrating motor performance under different environments, and informative wall graphics showcasing company data and quality processes. Additionally, the centre highlights environmental and community development initiatives, demonstrating the company’s dedication to maintaining a greener and more sustainable future.
Xercsis Marker, Executive Vice President & Business Head of Godrej Lawkim Motors, Godrej & Boyce, says, “This state-of-the-art facility will provide our partners with an immersive experience of our innovative products, technology, and services, allowing them to learn, interact, and explore how our offerings can benefit their business. We are excited to offer our customers this unique, interactive experience and demonstrate our commitment to excellence.”
Godrej Lawkim Motor’s new experience centre will cater to both Indian and international customers. It will showcase Hermetic compressor motors, including induction and BLDC, door closure motors, motor laminations, motor components, and high-end customized motors for various applications using existing and new technologies.