Continental, the technology company, impressed the jury of the German Design Council with its elegantly restrained vision for vehicle interiors, the Luxury Minimalism Concept, and has received the highest award in the category “Excellent Product Design – Automotive Parts and Accessories.” In addition, several Continental display solutions were recognised as “Winners” in the same category, including the high-resolution Natural 3D Display and the Curved Ultrawide Display. “We are particularly proud of the Gold award because it underlines our outstanding design performance as well as our ability to think in a revolutionary way,” says Philipp von Hirschheydt, Head of the User Experience business unit at Continental.
Gold for Luxury Minimalism Concept
Simplicity meets high value in Continental’s minimalist design concept for vehicle interiors. Instead of many screens dominating the cockpit, the reduced design of the Luxury Minimalism Concept creates a feel-good atmosphere on four wheels and simplifies interaction to the essentials. Inspired by the trend towards luxurious vehicle interiors, the centrepiece of the concept is a display in avant-garde diamond form. The display acts as a central driver information system and, at the same time, as a valuable home for a virtual assistant also envisaged in the concept, which serves as artificial intelligence to support the driver. The combination with the integrated display control panel based on Continental’s In2visible Display technology enables fully comprehensive and intuitive operation despite the reduced design. The trick: As if by magic, the control panel only appears when needed.
One aspect that the jury of the German Design Award particularly appreciated: “The dashboard instruments and displays in the automobile of the future will be invisible until you need them. This ensures aesthetic calm in the cockpit and promotes driver concentration. In keeping with this vision, Continental is setting a new standard with its new Luxury Minimalism cockpit concept”, according to the jury’s statement.