Birla Cellulose’s premier fashion ingredient brand “Liva” opened a state-of-the-art Liva Accredited Partner Forum (LAPF) Studio in Surat to cater to the growing demand for Textiles and Clothing.
“Surat is recognised as the Textile Hub of the nation and is the largest centre of MMF (man-made fibre) based Textiles in India,” said Rajnikant Sabnavis, Chief Marketing Officer, Aditya Birla Group’s Pulp and Fibre Business. He informed, “LAPF Studios serves as a one-stop customer experience centre for Man-Made Cellulosic Fibres from Sourcing Support, Technical Assistance, Product Innovations, to Marketing Solutions,”
The LAPF Studio, located at 209-212, Milestone Canal Point, Canal Road, Surat, will display a selection of over 2500 Viscose, Liva Eco, Liva Reviva Birla Modal, Excel and Spun Shades based fabric innovations from over 150 LAPF Partners. Fabric collections would be available on display in a wide range, including woven, knitted, greige and finished fabrics. Along with technical specs, all details necessary to access the products on display would be made available.