In a significant move to bolster operational capabilities, Ashok Leyland, a commercial vehicle manufacturer and Hinduja Group’s flagship company has announced a strategic partnership with Cholamandalam Investment and Finance Company Limited (Chola), the financial services arm of Murugappa Group. The collaboration aims to facilitate inventory financing for Ashok Leyland dealerships across the country. The alliance will offer comprehensive inventory funding options to 130 Ashok Leyland dealerships nationwide. This is expected to address their working capital requirements effectively.
The partnership was formalised through the signing of a Memorandum of Understanding (MoU) between Amandeep Singh, President LCV, International Operations, Defense & Power Solutions at Ashok Leyland, and Ravindra Kundu, Executive Director of Cholamandalam Investment and Finance Company Limited.
Highlighting the significance of the alliance, Amandeep Singh emphasised the pivotal role played by the dealerships in providing customers with exceptional sales and after-sales support. He highlighted the company’s commitment to continuously support its dealers in maintaining a robust inventory. By collaborating with Cholamandalam, Ashok Leyland aims to strengthen its nationwide presence and build unwavering trust among dealerships across diverse markets, encompassing both urban and rural areas, he added.
Under the MoU, Cholamandalam will offer customised financing solutions to Ashok Leyland’s dealerships nationwide, leveraging its wide range of financial products and services.
Ravindra Kundu highlighted the longstanding relationships Cholamandalam has cultivated with customers and partners over four decades. He further added that with a robust network of 1,191 branches across India, Cholamandalam aims to offer Ashok Leyland’s dealerships an unparalleled experience through customised finance offerings to effectively maintain inventory in respective dealerships.
The Sales & Marketing teams of Cholamandalam and Ashok Leyland will collaborate closely to develop joint marketing and financing programs, mutually driving increased business volumes.