Addverb, an Indian robotics and automation company, has unveiled a new brand purpose and identity as it further spreads its wings in the automation industry. The company’s fresh and new identity is aligned with the present positioning of the organisation in global markets.
As per Sangeet Kumar, CEO and Co-Founder, Addverb, this brand rehash comes at a time when Addverb has established its global footprints and is aligned with the vision and strategy to expand beyond warehouse automation and explore the realm of human-robot collaboration.
The new brand identity is more modern and globally acceptable while associated with the present positioning of the organisation as a pioneer in designing innovative warehouse automation solutions. The new brand identity reflects the personality of Addverb and its people – Passion, Courage, and Innovation that Addverb brings in all its solutions, will open a new realm of possibilities for the company. The vibrant red perfectly captures the passion and the ability to deliver audacious solutions that the people at Addverb possess.
As per Satish Kumar Shukla, Co-Founder and Chief Marketing Officer, Addverb, Addverb’s warehouse automation solutions are unique as they transform the warehouse processes by not just eliminating the labour and automating the tasks but by redesigning the process with the right blend of human-robot collaboration. This unlocks tremendous value and adds unparalleled Efficiency, Reliability, and Accuracy (E.R.A.), to the customers, what they refer to as the ‘Addverb Advantage’.
The new logo design and visual identity will span across all touchpoints including products, sites, written and digital communication and will also help in creating a uniform experience for the customers and employees across the globe.