With the inauguration of the second PPS Motors facility in Bengaluru, SKODA AUTO India aims to further strengthen its position in Karnataka and push forward its campaign of establishing a strong foothold in the southern markets of India. The new state of the art dealership facility sports the new Corporate Identity and Design as a part of SKODA AUTO’s global redesigning process. The Czech auto manufacturer, under the purview of the ‘INDIA 2.0’ project, will have at least twice as many sales and service touchpoints, as it does today, by 2022. With the presence of 39 facilities in South India, SKODA AUTO India has planned to have a total of 7 dealership facilities in Bengaluru under the ‘INDIA 2.0’ project.
The new PPS Motors dealership facility is strategically located in a prime location at the New Airport Road in Bengaluru North and offers utmost ease and convenience across the region. The Showroom boasts of the latest CI & design language of SKODA AUTO and can display 6 cars in an overall area of 5000 Sq. Feet. Also, the new workshop facility is located at Sy No 44, Geddahalli Village, Opposite Mantri Splendor Apartments, Hennur Road, Bengaluru East – 560077. The workshop is spread across 30,000 Sq Feet with a capacity to service approximately 800 – 1000 cars per month. The State-of-the-art facility is equipped with 23 bays, latest infrastructure & equipment as per SKODA Standards for serving the customers. Both the Showroom and Workshop facilities are well located to serve customers of North Bangalore.
Commenting on the inauguration of the new facility, Zac Hollis, Brand Director, SKODA AUTO India said, “To ensure preparedness for INDIA 2.0 launches, we at SKODA AUTO India are continually striving to expand our network reach, across the nation, so that more and more customers can experience our products and also enjoy easy access to our customer-centric aftersales solutions. Bengaluru is a key market for us in South India, and we are confident that our partnership with PPS Motors will be pivotal for the brand and will further strengthen our foothold in Karnataka.”
Rajiv Sanghvi, Dealer Principal, PPS Motors Private Limited said, “We are delighted to strengthen our partnership with SKODA AUTO India and introduce a new dealership facility in Bengaluru, Karnataka. With the global best practices and processes of SKODA AUTO coupled with our understanding of the customer preferences and adapting to them, we endeavour to provide Best in Class customer experience..”
Modern Dealership Facilities with Streamlined Business Processes
In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalized business processes, aim to enhance the overall customer experience. The new architectural concept of the dealership design reflects SKODA AUTO’s philosophy expressed in the slogan: “Simply Clever with a Human Touch”.
The new architecture of the dealership facility is characterized by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept. The new exteriors of the SKODA AUTO dealerships will be the brand’s powerful statement during both day and night – clear, transparent, modern, and open.
In addition to sustaining SKODA AUTO’s proven strengths, the company is placing an increasing emphasis on enhancing the emotional appeal of the brand. It is conveyed by the sophisticated and logical arrangement of all the key elements, business areas, customer zones, and the use of cutting-edge technology.
The high-quality materials, new design features, effective lighting solutions, architectural graphic elements, and warm wooden tones create an inviting atmosphere. Fresh hues, clarity, openness, and transparency are the highlights of the new interiors of SKODA AUTO showrooms.