To understand the changing digital penetration and awareness in the shipping and logistics industry among MSMEs in EXIM fraternity, Freightwalla, a digital freight forwarding digitise platform, released a survey report titled ‘MSME Digital India Shipping 2022’. The report highlighted that about 84% of respondents believe digitization will improve supply chain management efficiency.
The Indian shipping industry has experienced tremendous volatility over the past couple of years, adversely influencing international trade by causing multiple problems, such as equipment shortages, shipment delays, and inefficient dealing with cargo movements. Approximately 59% of respondents said that digitisation is integral to addressing the challenges in the industry.
As per the report, while complete digitisation in the supply chain and logistics industry was preferred by the majority of participants, in contrast, about 57% also stated that along with the digitised interface, they would also prefer some human intervention in grievance redressal.
According to the survey findings, over 70% of MSMEs intend to ship goods using digital freight forwarding compared to 30% who prefer traditional counterparts. As the global supply chain is evolving at a never-before rate with increased technological penetration and technical advances, there has been an increased need for a holistic focus on end-to-end digitisation and service integration in the industry. The findings of the report and the recent National Logistics Policy both showcase the importance of digitisation for the efficient cross-border movement of goods.
The report also highlighted that most businesses witnessed a significant rise in customer satisfaction followed by a growth in revenue and a reduction in costs. Sanjay Bhatia, Co-founder and CEO of Freightwalla, said, “This survey emphasised understanding stakeholders’ views on digital awareness and adoption. It showcases how the mindset of Indian logistical players and manufacturers is changing towards embracing technology, even in rural areas, as they are willing to unlearn conventional practices while upskilling themselves with the latest technology.”
Source: Freightwalla Survey