Underlining its commitment to completely redefining the car buying experience, MG (Morris Garages) Motor India announced the grand opening of its second flagship experience store at Cynergy IT Park, Prabhadevi, Mumbai.
The carmaker’s maiden flagship experience store is located at Milestone Experion Centre, Sector-15, Gurugram. Both the showrooms share the overall look and feel of the carmaker’s futuristic customer approach and British heritage. With the inauguration of the 4,000 square feet showroom, the carmaker now has a total of 6 centers in Mumbai.
MG Motor India, which currently operates a network of 120 centers across India, also aims to boost the number to a total of 250 centers across India by the end of this year.
MG’s flagship store theme is a sharp departure from a typical car showroom. Promising a fresh automotive experience to all visitors, the store has been designed under the brand’s philosophy of “Emotional Dynamism”, which combines contemporary brand elements and slick colour palettes.
On the exterior, the front fascia of MG’s dealerships adopts a unique façade grill in the shape of an “Upturned Mountain”, signifying the confluence of the sky and the earth. Inside, the store perfectly demonstrates the brand’s experience-first approach that aims to captivate all the 5 senses of its prospective customers through intelligent and creative elements.
Inaugurating the flagship store in South Mumbai, Gaurav Gupta, chief commercial officer, MG Motor India, said, “We are proud to inaugurate our first flagship showroom in the state of Maharashtra as a sign of our commitment to this region. The one-of-its-kind flagship experience store redefines the traditional car-buying experience in India, offering a fresh and enhanced retail experience in line with the demands and requirements of new-age customers.”
Gautam Modi, dealer principal, MG Mumbai South, said, “It is a great privilege to be associated with a new-age, futuristic brand like MG. We are here to re-affirm MG’s commitment to its customers through their best-in-class retail experience with superlative service offerings at our full-fledged facility. We are confident that this state-of-the-art showroom in Mumbai will further strengthen our presence in this region by catering to the increasing demand for MG cars, enabling customers to enjoy a unique car ownership experience with the MG brand.”