25 water-tech startups have been selected as semi-finalists for ‘The/Nudge Prize | Ashirvad Water Challenge’ by The/Nudge Centre for Social Innovation (CSI) and Ashirvad Pipes in partnership with the Principal Scientific Adviser to the Government of India. The challenge was opened for applications in February this year. Selected out of a total of 140 applicants, these 25 startups will now compete for a total prize purse of INR 2.5 crores, which comprises a grand prize of INR 1.75 crore for the winning solution and runner-up and milestone grants for five finalists.
Out of the 25 water-tech innovators, four work in water leakage and distribution, five in wastewater treatment, nine in water purification, three in the atmospheric generation of water and four towards enabling water ecosystems. Many of the semi-finalists use deep tech interventions such as Artificial Intelligence and Machine Learning. Some are working on efficient ways for rainwater harvesting, watershed management, or membrane filtration for purification. All the proposed solutions exhibit a promise to be cost-effective and can be scaled equitably. Six of the 25 shortlisted organisations are founded by women.
Speaking on occasion, Sudha Srinivasan, CEO of The/Nudge Centre for Social Innovation, said, “It is very encouraging to see that these 25 semi-finalists have innovated and developed potentially scalable solutions that address the most pressing water issues in the country. We are also proud of the fact that women lead several of these startups, working at the cusp of technology and social transformation,”
Deepak Mehrotra, Managing Director, Ashirvad Pipes, added, “The/Nudge Prize | Ashirvad Water Challenge aims to nurture technology-based innovations that improve water cycle management. Through this challenge, the focus is to support solutions that improve water quality, enable efficient water harvesting, storage, drainage and reuse, and incentivise behavioural change towards water conservation and waste avoidance,”
For the next six months, each semi-finalist will pilot its project and begin user-testing or expand its solution’s presence across various locations, to understand scalability potential and impact.