Finolex Cables, India’s leading electrical company has announced its entry into the room heater segment with a new range of high-performance room heaters. The stylishly designed room heaters come in six variations, supported by extensive engineering to provide reliable and flawless service for years. The heaters have multiple options such as oil filled, quartz tube, fan blower, convector and halogen with a wattage ranging from 400W to 2500W. The launch is timed with the oncoming of winters and aims to provide convenience and warmth to customers in the comfort of their home.
Speaking on the expansion of the product portfolio, Deepak Chhabria, Executive Chairman, Finolex Cables said. “Finolex Cables has been one of the front runners in providing some of the best quality consumer durable products and the customer response has been deeply encouraging. Our aim is to constantly pre-empt and offer products that are need of the hour with customer centricity being the binding factor. Our entry into the room heater segment is a true representation of a brand that is consumer’s first choice.”
It was only in February this year that Finolex had successfully launched its conduits. These are available in 19-32” diameters in light, medium and heavy stress specifications. Along with conduits, Finolex also offers commonly used fittings like junction boxes, bends, inspection bends among others.
Speaking about the positive response for the newly launched room heaters, Amit Mathur, Sr. Vice President – Sales & Marketing said “Being one of the consumers favourite and channel partners preferred brand, Finolex cables enjoys an esteemed position. It is a matter of honour that our entry into the room heater segment is due to the positive push from trade partners, due to the promising response we received for our water heaters range. The room heaters have also had a substantial portion of pre-booking already.” He went on to add “Launching the range prior to the onset of the winter season makes our strategic imperative clear as we aim to serve a wide consumer base through our strong 1,50,000 retailer network.”
Following the success of Finolex Cables’ steady expansion into the electrical segment with products like electric water heaters, fans, miniature circuit breakers (MCBs), switches, conduits and lighting products, the new range of room heaters is designed to meet the channel demand. With consumer-focused ranges being one of the focus pillars, the company has a competitive advantage in engineering, facilities, and expertise.