HERE Technologies, the global location data and technology company, today announced HERE Probe Data, a new data service enhancing the understanding of how road users and vehicles move across the transportation network.
The service addresses the growing need from public transportation agencies, cities, and companies across the automotive and transportation and logistics industries, to better understand road-centric mobility patterns.
HERE Probe Data use cases include improved traffic management and congestion planning based on micro-level traffic analysis; enhanced road safety through accurate modelling of road-related risks, enhanced air quality management and smarter street lighting; and improved infrastructure and city planning through the modelling of seasonal and historical movement and route patterns.
Other use cases include optimised traffic signal timing for a better management of traffic flows; and enhanced in-vehicle infotainment and ADAS systems through a better understanding of routing based on seasonal and historical speeds, route patterns and traffic analysis.
“Nothing in recent history had a more profound effect on overall mobility patterns than the COVID-19 pandemic. Lockdowns, remote working and other restrictions impacted the movement of people and led to a decrease in traffic and congestion all over the world”, said Jorgen Behrens, Senior Vice President and Chief Product Officer at HERE Technologies. “With that in mind, companies and cities need access to accurate and detailed movement data to better plan infrastructure and manage traffic as well as to increase public safety in the future. With HERE Probe Data we can help to make mobility and city life safer, cleaner, and more sustainable.”