Shell, the number one global lubricant supplier, has partnered with Bengaluru based 24×7 roadside assistance start-up ReadyAssist to create around 6,500 jobs in the country. With this association, ReadyAssist will be available at potentially 5500 third-party retail locations across the country where customers can avail free lube change service for their vehicles on purchase of Shell lubricants, along with other paid services like quick period service, on-spot breakdown support and towing.
This partnership will create a deep economic impact on low-income group by creating jobs in the country, Shell along with ReadyAssist, will provide the convenience of free lube change service across these potential 5500 centres. Shell is a global leader in the lubricants sector and has taken definitive steps to bring their world class products closer to their customers. ReadyAssist with its national presence has added another feather in its cap by associating with a global energy major like Shell. This partnership will enable ReadyAssist to be present across a new set of customers and make a difference to their vehicle service lifecycle through its gamut of services.
As part of their shared responsibility towards the community, Shell and ReadyAssist intend to generate meaningful employment for mechanics across India. All mechanics at these Quick Lube Change sites will be trained and equipped with tools essential for them to succeed. They will undergo a well-defined screening, selection, and training process, which focuses not only on grooming and personality development, but also on the importance of customer experience and an in-depth technical knowledge of lubricants.
Commenting on the partnership, Debanjali Sengupta, Country Head, Shell Lubricants India said, “Shell continues to stand for powering progress and to support the community of mechanics. We are extremely happy to have associated with a start-up like ReadyAssist, which shares our empathy and understanding of the relevance of mechanics in the entire mobility ecosystem. While Shell is known for its world class products, this partnership will further enable us to bring our products closer to the customers and provide them with a high-quality service experience.”
Speaking on the development, Vimal Singh, Founder and CEO, ReadyAssist said, “We are super proud and happy to announce our partnership with Shell to set-up and operate quick lube change centres across a potential 5500 third-party retail locations in India. It took almost a year for us to device a project of this magnitude and put it into action.”
He also added, “Our aim is to compel the market to be more organised while creating more job opportunities with the best professional skills. We will continue to raise the bar of our services and customer satisfaction. We have a robust team and proven deep tech platform to provide our customers with a hassle-free experience while dealing with breakdowns on their journey.”
Shell’s commitment towards empowering the ecosystem in India is strongly reflected by its recent partnerships with Indian start-ups in the automobile space and this is one such notable partnership.
ReadyAssist is one of the leading roadside assistance start-up that is proficient of providing a PAN India roadside assistance service having presence across multiple cities through an on-subscription model.