Tata Technologies, a leading global engineering, and product development digital services company, has won two awards for its ‘ReSet Campaign’ for account-based marketing campaign and B2B choice award for its customer-centric approach focused on creating value for its customers.
Tata Technologies was recognised by B2BMX awards for the best ‘Account based marketing campaign’ FY21 and was adjudged the ‘B2B choice award’.
The engineering services and product development arm of Tata Group, saw pandemic as an opportunity to address customer challenges in the new-normal by leveraging readily deployable solutions and launched COVID-19 Campaigns across its global client base.
The objective behind ReSeT campaign was Reorganise, Stabilise and Thrive for the immediate, mid and long term respectively for various businesses. The key themes of the campaign included supply/chain issues and plant /manufacturing considerations, digital collaboration, application maintenance, and revised mobility designs and engineering considerations.
Through its integrated digital offering called ReSeT, Tata Technologies helps automotive manufacturers identify the immediate challenges from the impact of the pandemic, devise action plans to stabilize manufacturing operations, and optimize operations to be well prepared in the post-COVID-19 era.
The Tata Technologies System ReSeT solutions address challenges across de-risking supply chain, demand and manufacturing systems calibration, overall operations restart. The Digital ReSeT offers solutions for transforming digital customer journey, collaboration, supply chain, operations and realizing better products through smart manufacturing and Digital Twin.
The Vehicle Engineering ReSeT delivers solutions across vehicle design and engineering with solutions such as eVMP an EV platform built for cars of the future, ePowertrain platform for eMobility.
Earlier, Frost & Sullivan, after studying Engineering Service Providers (ESPs) for six months had recognised Tata Technologies for facilitating digital transformation and help OEMs address COVID-19 challenges.