Valvoline Cummins (VCPL) and Tata Motors launched their co-branded lubricants for the passenger cars segment. These lubricants will be branded as Tata Motors Genuine Oil and will be available for all Tata Motors cars in the retail market.
The launch of this co-branded lubricant was attended by Subhajit Roy, senior GM & head customer care (domestic and international business), PVBU, Tata Motors; P Shanmugasundaram, head, service marketing; Sandeep Kalia, Valvoline Cummins CEO; SK Mukherjee, chief technical officer, VCPL; Jitesh Mehta, director, retail sales & marketing; and Rupesh Kushwaha, VP OEM partnerships, VCPL.
Subhajit said, “Customer centricity remains the driving force for us at Tata Motors and we are continuously striving to provide a satisfying post purchase experience for our customers. We are pleased to partner with VCPL in developing an exclusive range of lubricants for our passenger vehicles, which will help our cars deliver superior performance for a substantial period of time. With this new range of oils, we are dedicated towards providing the best lubricant technology expertise and support in today’s competitive marketplace.”
Kalia said, “We are honoured to partner and work closely with an automotive giant like Tata Motors. Valvoline has had a long history of partnering with key automotive companies to bring innovative premium lubricants to market, and this milestone represents the success of our business model in India. This partnership will be a true testimony to Valvoline’s world-class products, and we are looking forward to providing superior quality and aftermarket product support to Tata Motors customers through our partnership.”
