Ashok Leyland, a commercial vehicle manufacturer, launched its e-marketplace, Re-AL for used commercial vehicles. The e-marketplace will aid customers in exchanging used vehicles and upgrading them to new Ashok Leyland trucks and buses. By leveraging this digital platform, Ashok Leyland hopes to increase transparency in the otherwise disorganised used vehicle ecosystem.
The e-marketplace will offer customers with a range of features to easily find vehicles of their choice, such as verified vehicle images, validated documents as well as evaluation reports. Additionally, in a few simple clicks, sellers can list their vehicles for liquidation.
As per Shenu Agarwal, MD & CEO, Ashok Leyland, the used commercial vehicle industry is ripe for disruption. Leveraging the digital platforms, there are many opportunities to provide customer centric solutions. This used vehicle e-marketplace solution marks a significant milestone in Ashok Leyland’s digital transformation journey, and will help add significant value in the customer life cycle.
As per Sanjeev Kumar, President, MHCV, Ashok Leyland, the used vehicle business is a key focus area for them as it enables the customers to liquidate their vehicles with better resale value. The company believes that this e-marketplace will help in enhancing the overall customer experience in exchanging their old vehicles for brand new Ashok Leyland trucks and buses by bringing a level of ease, transparency into the process and thereby building trust.