BTL EPC LTD. (Shrachi) Kolkata, one of the foremost players in power tiller, weeder and allied industry to develop strong brand presence and market reach across the country has entered into Strategic OEM Agreement with VST Tillers Tractors Limited, pioneers in manufacturing of power tillers, tractors, engines, transmission, power reaper and precision components over five decades and having manufacturing facilities in Hosur, Maluru and Mysuru and corporate office at Bangalore. Through this tie-up, they are looking forward to Rs. 100 crore power tiller market in the next three years.
Shrachi Virat 13HP Power Tiller
As agreed, in this tie-up, VST will be the OEM supplier for Shrachi’s new range of Made-in-India power tillers to be manufactured at their Malur plant near Bangalore. Shrachi Virat 13HP Power Tiller is the first product of this tie-up and it is all set to reach the market soon.
Ravi Todi, Director, BTL EPC LTD. on the signing of the OEM Agreement said that it is indeed a great pleasure to see that VST and Shrachi have entered into a strategic tie-up where VST will be their OEM supplier of power tillers. VST & Shrachi will leverage their strengths for growth of the power tiller industry with superior quality power tillers, expansion into untapped markets and making deeper penetrations into the existing market. Thus, this tie-up will act as a catalyst which will go a long way in doubling farmer income and farm power availability in our country.
VST Tillers Tractors Ltd. CEO Antony Cherukara informed that VST has always strived to offer innovative products and solutions to small and marginal farmers. The small and marginal farmers face numerous challenges on funds availability, retail finance availability and awareness. This agreement between VST and BTL EPC LTD will help small and marginal farmers by offering innovative products and ensure availability across India. The products offered through this OEM agreement will help small & marginal farmers to be Atmanirbhar Kisan supporting Government of India initiative of Atmanirbhar Bharat!!